Yafa Brands Influencer Guide
Welcome to the Yafa Brands Influencer Program! We're excited to collaborate with you in showcasing the artistry, innovation, and craftsmanship of our brands. Please review the following guide to understand your responsibilities, opportunities, and benefits as a Yafa influencer.
About Us
Yafa Brands is the parent company and owner of:
• Monteverde USA
• Conklin Pen Company
• Private Reserve Ink
We also distribute the following international brands:
• Delta
• Maiora
• Nettuno
• Diplomat
• Stipula
• Marlen
Note: Only Monteverde, Conklin, and Private Reserve Ink are eligible for influencer promotions.
Content Requirements
Minimum Deliverables (Per Product)
• 3 posts per product
o Pens & inks can be combined into a single post unless it's an ink-specific
campaign.
o Ink-only promotions must feature each ink individually.
• Required content types: Instagram Posts and Reels
• Stories are encouraged but do not count toward the quota.
Timeline
• Up to 6 months to complete your posts
• Possible 1-month extension upon request
Platforms
Required: Instagram
Bonus Platforms: TikTok, YouTube, Facebook, Threads, X
Mega Bonus: Reddit reviews — rewarded with bonus product!
Branding Guidelines
Brand Pairing Rules
• Do not mix brands in initial posts:
o Monteverde pens with Monteverde inks
o Conklin pens with Conklin inks
• Private Reserve Ink can be featured with either Monteverde or Conklin pens.
Occasionally, allowed to use other brand pens.
After completing initial product posts, mixing is allowed.
Content Standards
• Maintain brand identity and product focus
• Tag correct brand accounts
• Use appropriate hashtags
• No competing fountain pens or inks in photos or videos
o Accessories like notebooks, pen cases, and stickers are acceptable.
Account Tags & Hashtags
Follow & Tag:
• @yafabrands_official (must be tagged in every post)
• @privatereserveink.official
• @monteverdepens_official
• @conklinpens_official
Hashtags:
Monteverde
• #monteverdepens
• #monteverdeinks
Conklin
• #conklinpens
• #conklininks
Private Reserve Ink
• #privatereserveink
• #privatereserveinks
• #privatereserve[name of ink] (e.g., #privatereservebluevelvet)
Account Tags & Hashtags
We welcome collaborative giveaways!
• Must be posted as a collaboration post with the relevant brand page.
• Only feature our brands' products — no outside pens or inks.
Product Allocation
Based on Follower Count:
Under 5K Followers:
• Up to 3 pens + 4 inks
Over 5K Followers:
• Up to 4 pens + 6 inks
• Can swap some inks for one extra pen
Additional Products
Want something not available in your region?
We offer a purchase option (no shipping fee if combined with promo package).
• Payment required in advance
Contact
For any questions, updates, or content review, contact us through any of our official brand pages:
• @yafabrands_official
• @privatereserveink.official
• @monteverdepens_official
• @conklinpens_official
Let’s make magic together — one pen stroke at a time.
Yafa Brands
@privatereserveink.official | @monteverdepens_official | @conklinpens_official |
@yafabrands_official
